Advocating for refugees and displaced people.

Areas of work branding / campaign / reports / digital
Industry not-for-profit
Website refugee-rights-eu

Advocating for refugees and displaced people.

Areas of work
branding / promotion / digital

Industry
not-for-profit

Website
refugee-rights.eu

Visual of three Refugee Rights Europe reports stacked on top of one another

Refugee Rights Europe (RRE) was an independent organisation that advocated for the rights of refugees and displaced people from 2016 – 2021.

Me & You Create worked with RRE from Day One. Over five years we designed every promotional asset produced by the organisation – from branding to digital, and everything in-between.

The shapes used in the RRE logo represent various central features of the organisation. RRE collected never-before known data on refugees, so the wiggly line was initially inspired by a line graph. Alongside this, It also represented the movement of people who follow various routes to safety. The circles placed on top of the curves help to give a human feel to the logo as each curve looks like an abstract person.

The RRE logo and brand were applied to countless campaigns, and over 70 reports documenting the challenges facing refugees in Europe.

Outdoor posters advertising Pushbacks and Rights Violations at Europe's Borders report
Some of the Refugee Rights Europe team at a protest in RRE branded t-shirts
Tote bag with Refugee Rights Are Human Rights

Refugee Rights Europe revolutionised the sector by gathering data that didn’t exist before; building bridges between people working with refugees; offering advocacy, research and training; and creating powerful campaigns for change.

Me & You Create produced a broad range of printed and digital assets to support and promote this ground-breaking work. We designed attention-grabbing campaigns to attract new supporters; considered reports to present new findings in a clean but enticing way; and even corporate stationery and presentations.

Visuals of Refugee Rights Europe Instagram posts

We designed over 70 reports for Refugee Rights Europe. Their final report before their closure documented the pushbacks and rights violations at Europe’s land and sea borders, as shown here.

Refugee Rights Europe’s reports incorporated images from some incredible photographers who work to document the crisis facing refugees. We showcased these images to highlight the human impact of the facts and data presented in the text. We used grids and guides to bring order to the reports’ content in creative ways, and to make them totally unique to RRE. These reports inspired other organisations who now produce similar resources that provide hard facts in enticing formats.

Visual of report cover
Visual of Greece-Turkey Land Border spread
Visual of pushbacks map spread
Visual of France-Italy border spread
Visual of report chapter dividers
Visual of Hungary-Serbia border spread
Visual of Greece-Turkey border spread
Visual of Chapter Dividers for Sea Pushbacks

After achieving all that they set out to do, RRE closed its doors in 2021.

Over five years Me & You Create developed multiple websites for RRE and their sister organisations. So, in 2021 we were asked to put together a simple webpage to promote their achievements, and to explain the reasons for their closure.

03.

The Result

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