Jennie Stoddart-Scott is a PR and Communications consultant.
Areas of work logo / brand / campaign / digital
Industry business
Website jenniestoddartscottpr.com
Jennie Stoddart-Scott is a PR and Communications consultant.
Jennie Stoddart-Scott is a versatile PR and Communications Consultant who helps to build reputations, grow brands and galvanise businesses.
Jennie needed a totally fresh and unique brand to promote her consultancy business. This included a logo, branding, printed and digital promotions, templates and a website development.
Jennie’s career had ‘zig-zagged’ its way through a huge variety of sectors before she started her own company. This gave her an unusually broad set of expertise that set her apart from other specialists in her field. It was this that inspired the zig-zag that shapes the logo, and that features throughout all JSS PR branded promotions.
A comprehensive, 60-page set of Brand Guidelines was developed to explain exactly how to apply the Jennie Stoddart-Scott PR brand to future promotions. These Guidelines were accompanied by a Brand Toolkit containing all the logos, fonts and design files that Jennie could need to build her own promotions in future using Canva.
The brand was applied to both printed and digital promotions – from posters through to branded tote bags. These incorporate the many styles that are now synonymous with Jennie Stoddart-Scott PR including the distinct fonts and colours, and the use of zig-zags, gradients and geometric lines.
In addition, branded templates were developed for Jennie’s presentations, pitches and invoices. These were provided in Microsoft PowerPoint and Word so Jennie can create eye-catching, branded documents using programs that she’s familiar with.
The Jennie Stoddart-Scott PR brand was applied to digital promotions including social media assets. These were designed to be totally unique and bold to capture the attention of potential clients on social media.
The one-page website was built using the Wordpress platform using a drag-and-drop page builder. This ensures that Jennie can make updates to the website herself moving forward. The website’s design incorporates all of the brand styles found in the Brand Guidelines. SEO was added, and the website was connected to Google to give Jennie control over the website’s search appearance.
A comprehensive training video was supplied showing Jennie how to update the content of the website herself.
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