Digital marketing, branding and website design for PR communications consultant, Jennie Stoddart-Scott.
Areas of work logo / brand / campaign / digital
Industry business
Website jenniestoddartscottpr.com
Jennie Stoddart-Scott is a PR and Communications consultant.
Jennie Stoddart-Scott is a versatile PR and Communications Consultant who helps to build reputations, grow brands and galvanise businesses.
Jennie needed a totally fresh and unique PR branding design to promote her consultancy business. This included a logo, branding, printed and digital promotions, templates and a website development.
Jennie’s career had ‘zig-zagged’ its way through a huge variety of sectors before she started her own company. This gave her an unusually broad set of expertise that set her apart from other specialists in her field. It was this that inspired the zig-zag that shapes the logo, and that features throughout all JSS PR branded promotions.
A comprehensive, 60-page set of Brand Guidelines was developed to explain exactly how to apply the Jennie Stoddart-Scott PR brand to future promotions. These Guidelines were accompanied by a Brand Toolkit containing all the logos, fonts and design files that Jennie could need to build her own promotions in future using Canva.
This project showcases graphic design for public relations, with the brand applied across both print and digital promotions, from posters to branded tote bags. Each piece reflects the distinctive style now synonymous with Jennie Stoddart‑Scott PR, featuring unique fonts, vibrant colours, and playful elements like zig-zags, gradients and geometric lines.
Branded templates were also created for Jennie’s presentations, pitches and invoices. Delivered in Microsoft PowerPoint and Word, they allow her to produce eye-catching, on-brand documents using familiar tools.
Branded templates were also created for Jennie’s presentations, pitches, and invoices. Designed in Microsoft PowerPoint and Word, they offer a practical way to produce eye-catching, on-brand documents with familiar tools – a bold example of effective PowerPoint for PR.
The Jennie Stoddart-Scott’s brand was applied to digital promotions including social media design for PR as a specialism. These were designed to be totally unique and bold to capture the attention of potential clients on social media.
The one-page website was built using the Wordpress platform using a drag-and-drop page builder. This ensures that Jennie can make updates to the website herself moving forward. The website’s design incorporates all of the brand styles found in the Brand Guidelines. SEO was added, and the website was connected to Google to give Jennie control over the website’s search appearance.
A comprehensive training video was supplied showing Jennie how to update the content of the website herself.
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